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ALL ROUND PIZZA.



BILLY BLUE COLLEGE OF DESIGN.

Branding, Packaging & Illustration.

THE BRIEF:


Create a fresh and contemporary brand identity for a new Italian restaurant. The brand identity should include a hand-illustrated wordmark and accompanying illustrations to use as collateral for the restaurant.


THE SOLUTION:


All Round Pizza is a fresh and contemporary approach to timeless cuisine. The chosen name reflects the circular shape of a pizza, with the mascot personifying the base of every pizza — the dough. The brand identity, more specifically the colour pallet and imagery, is influenced by already established pizza restaurants but adapted to suit a modern audience. The wordmark having that handwritten and illustrative element echoes the rustic nature of traditional wood fire/handmade pizza.

︎︎︎ Illustrator
︎︎︎ Photoshop



Illustrations depicting various toppings, utensils and pizzas with the art style itself reflecting the rustic nature of traditional woodfire/handmade pizza.


© 2023, Christal Zamanos.
I acknowledge the Traditional Owners of the land where I live and pay my respects to Elders past and present.