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BET ON CHANGE.



BILLY BLUE COLLEGE OF DESIGN.

Branding, Marketing & Environmental Design.

THE BRIEF:


Create a counter-culture campaign and organisation aimed to deconstruct the normalisation of gambling within Australian culture.

THE SOLUTION:


The gambling industry has become so ingrained in Australian culture that it’s become this representation of mateship and that not engaging in gambling was ‘unAustralian’.

This representation of mateship is heavily contrasted with how isolating gambling can become due to this normalisation. The formation of these habits begins in social or group settings, which are strengthened through small wins, constant advertising and oversaturation in recreational facilities.

Bet on Change aims to deconstruct and shift this perspective by involving participants in an interactive branded experience — showcasing the destructive behaviours that can lead to problem gambling, it’s effect on individuals and communities and encourage people to seek help early.

︎︎︎ Illustrator
︎︎︎ InDesign
︎︎︎ Photoshop
︎︎︎ Figma





BRANDED EXPERIENCE.


Entrance: Greeted by a security guard. Information & Statistics: Current statistics and interactive display educating viewers on risky behaviours. Interactive Slot Machines & Cash Grabber: Highlights how easily you can fall into these destructive habits and how you lose more than just money. Discussion Wall: Facilitating conversations and breaking down stigmas by inviting people to share their experiences with gambling — highlighting how problem gambling can affect anyone. Registration Area: Participants are encouraged to sign up for the BetStop national Self-Exclusion register. Workshop & Stage: Talks led by industry experts and former gamblers to provide support, strength and guidance to those struggling. Merchandise Stall: Branded products are sold throughout the experience — including products such as T-shirts, pins, keychains and recovery kits.



These toolkits can provide individuals with practical tools to support their journey towards recovery and promote positive change.



© 2023, Christal Zamanos.
I acknowledge the Traditional Owners of the land where I live and pay my respects to Elders past and present.