BARRMARRANY.
BILLY BLUE COLLEGE OF DESIGN.
Branding & Packaging.THE BRIEF:
Develop a comprehensive range of offerings aimed at enhancing Barrmarrany's visibility, outreach, and recognition within communities they wish to help.
THE SOLUTION:
Barrmarrany is an Indigenous-owned company focused on offering genuine Aboriginal experiences rooted in lived experiences and stories in line with Indigenous social and emotional well-being.
Barrmarrany’s services focus on initiating and facilitating conversations surrounding trauma, healing and recovery. As we move through the next stage of this project, design solutions must be impactful, memorable and long-lasting to reach those communities they wish to help. This can be achieved by developing an impactful visual identity comprised of elements taken from Barrmarrany's current logo to create a set of icons that represent the journey one might take throughout utilising barrmarranys services.
These icons build the foundations of a strong and unique brand and act as building blocks that can then easily be applied across a variety of platforms to give Barrmarrany a distinctive identity that's both flexible and consistent.
Deliverables for this project included a business promotional pack, over 160 variations of product packaging, market stall collateral and social media content.
︎︎︎ Illustrator
︎︎︎ Photoshop
︎︎︎ InDesign