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CALLAN PARK.



BILLY BLUE COLLEGE OF DESIGN.

Branding, Print & Environmental Design.

© NSW State Archives, 1883.

THE BRIEF:


Design a comprehensive identity system that reinvigorates Callan Park as a public space and connects the community to its rich history.

THE SOLUTION:


Callan Park, located in Lilyfield NSW, was once a psychiatric facility spanning over 63 hectares of land and over 130 buildings. Nowadays, the majority of buildings are neglected, bordered up and abandoned, with the land primarily being used as a dog park by locals. This initiative aims to connect the community to history by restoring the Lawn Bowling pavilion into a cafe and urban seating area.

The chosen wordmark pays homage to existing signage on-site yet modernises it by utilising a bold, stretched typeface alongside colours that would stand out and contrast with its surroundings.

︎︎︎ Illustrator
︎︎︎ InDesign
︎︎︎ Photoshop



Chosen Location: Lawn Bowling Pavilion Existing signage found on site





© 2023, Christal Zamanos.
I acknowledge the Traditional Owners of the land where I live and pay my respects to Elders past and present.