ENDLESS SUMMER.

BILLY BLUE COLLEGE OF DESIGN.

Branding, Illustration & Packaging.

THE BRIEF:

Design a unique label that encapsulates the essence of a coastal lifestyle for the launch of Billy's Brew's new signature craft beer.

THE SOLUTION:

Built on the philosophy that beer is for sharing, Billy’s is more than just a brewery but rather a binding force bringing people together. The label design features hand-illustrated icons depicting the tasting notes — infusing the label with a sense of organic authenticity, resonating with the coastal lifestyle. Copper foil embellishment is utilised on the word 'Summer' to further captivate consumers and strengthen this connection to the vibrant and energetic nature of summer.

︎︎︎ Illustrator
︎︎︎ Photoshop